Advice

Getting more out of your listing photographs

We prepare listing photographs for South African agents every week, so we see the same handful of things cost people viewings. This is what we have learned, written for the agent taking the photographs rather than for a photographer.

Latest

  1. How many photographs does a listing actually need?

    Twelve good ones beat forty ordinary ones, and the reason is not attention span. What to include, what to leave out, and the order to put them in.

    · 3 min read

  2. When a seller asks whether the photos are honest

    The awkward question every agent gets about edited listing photographs, and a straight answer you can give a seller without hedging or overpromising.

    · 3 min read

  3. Plenty of views, no viewings: where a listing loses people

    A listing with traffic and no bookings is failing at a specific point. How to tell which one, and what to change first before you drop the price.

    · 3 min read

  4. What to do with an empty flat before it goes on the market

    An empty property is harder to sell than a furnished one, for reasons that have nothing to do with taste. What to fix in an hour before you photograph it.

    · 3 min read

  5. Writing a property description that gets viewings

    Most listing descriptions read like an inventory. Here is what to put first, what to leave out, and why the second sentence matters more than the first.

    · 3 min read

  6. Staging a small room so it does not look smaller

    Small rooms photograph badly for predictable reasons. What to move, where to stand, and why filling the room with less furniture makes it read as bigger.

    · 3 min read

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