About

Two people in Johannesburg staging listing photos

ProperPics is two people in Johannesburg. When you send a listing, we are the ones who look at it.

Who we are

Warwick Brown, who runs ProperPics, in his Wits graduation gown.

Warwick Brown

Founder

I studied electrical and information engineering at Wits and I am there now doing my MSc in electrical engineering. I have always liked building things, and I like the kind of problem where the same annoyance keeps happening to everyone and nobody has sat down to fix it properly.

ProperPics started in a conversation. Someone mentioned what agents were being charged to have listing photos staged, and I went and checked the numbers. They were high enough that most agents simply went without, which meant the listings that needed the most help were the ones that never got any. The technology to do it properly had just become cheap enough to change that, so I built the pipeline that does it: staging, photo enhancement, a written description, and a check on every finished image to confirm that nothing structural in the photograph has been altered.

Riané Prinsloo

Design and client care

Riané runs Prins Design Studios and works with estate agents every day, which is how ProperPics found its first user. She shapes how the finished photos look, and she is the reason the outputs match what an agent actually wants to post rather than what an engineer thinks looks impressive.

She is also the person who answers when you WhatsApp us.

The market prices that started this are set out, with each figure traced to its source, in our guide to what virtual staging costs in South Africa.

What that means for your listings

  • Nothing goes out unseen. Every listing is checked by a person before it reaches you. If a staged room does not look right, it does not ship.
  • Your photos stay yours. We process them on your behalf, never use them to train anything, and delete them after 30 days.
  • Every staged photo is marked. Your listing stays on the right side of the Property Practitioners Act and the Consumer Protection Act.

Read our staging disclosure.

Send us a listing and we will walk you through it

There is no form to fill in first. Message us and one of us will answer.

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Last reviewed: 2026-08-10.

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