Photo guide
How to photograph rooms for virtual staging
Take one wide, level photo of each room in daylight, standing just off a corner with the floor in view, and send us the original file. The finished photo keeps the lighting, angle and sharpness of the one you send, so a better starting photo means a better staged room. Everything below comes from preparing South African agents' listing photos every week. Last reviewed 2026-07-08.
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Eight checks before you send
Run through these on site. Each takes seconds, and together they are the difference between a listing that furnishes beautifully and one that needs re-shoots.
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Shoot in daylight, with curtains and blinds open
Detail lost in a dark corner cannot be brought back later by any amount of editing. Daylight first; add lamps only if the room still reads dim.
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Hold the phone level, at about chest height
Level keeps walls and door frames straight. Chest height shows the room the way a buyer standing in it would see it.
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Stand inside the room, just off a corner
Corners show the most floor and the true shape of the room. A photo taken through the doorway cannot be furnished convincingly.
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Show the floor
Furniture has to stand on something. The more floor a photo shows, the more convincing the finished room; a frame that is mostly wall or ceiling gives our team very little to work with.
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Landscape, not portrait
South African portals are built for wide photos, and a wide frame leaves room to furnish.
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Brace your arm against a wall, and tap the screen to focus
Blur is the one fault nothing can rescue. If a photo is out of focus we will ask for a re-shoot rather than deliver soft work.
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Turn HDR on when a window is in frame
HDR keeps the view through the glass. A white, blown-out window can only partly be recovered, and only from detail the photo actually captured.
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Send original files, with nobody in the room
WhatsApp compresses photos heavily, so upload originals or share them by email or file link. And photograph rooms empty of people: to protect privacy we do not stage photos with people in them.
Which rooms are worth staging?
Bedrooms, living rooms, dining rooms, studies, entrance halls and covered patios respond best: they are the empty spaces buyers struggle to picture furnished. Kitchens and bathrooms are already fitted, so they get styling and enhancement rather than furniture, and gardens, exteriors and pools are enhanced only.
Photograph every room and space anyway. Photos that are not furnished are still enhanced, and a complete set helps buyers trust the listing. If you want to see how finished rooms look, the before and after examples show real results.
Where should I stand?
Inside the room, just off a corner, with the phone level at about chest height. That one position shows the most floor, the true shape of the room, and straight walls.
One good wide shot per room beats five narrow ones. We furnish the strongest single view of each room, so make sure at least one photo shows the whole space; extra angles are welcome and help us pick. Step into the room rather than shooting through the doorway, and avoid sending a close-up of a fixture as the only photo of a room: a frame that cuts the floor away cannot be furnished convincingly.
Photography guides argue about eye level versus chest height. In our experience the exact height matters far less than keeping the phone level and the floor in view: tilt is what makes walls lean, and a hidden floor is what makes staging impossible.
What about light?
Daylight, with every curtain and blind open. If the room still reads dim, switch the lights on too.
The reason daylight matters: a camera only records the detail the light reaches. A corner that photographs near-black holds no real detail, and brightening it afterwards mostly amplifies grain. A photo we can lift gently always finishes better than one that needs rescuing. When a bright window is in frame, turn HDR on so the view through the glass survives; a pure white window can only partly be recovered afterwards.
And a local note: if the power is off, wait for daylight rather than shooting under backup lights. They are dim, they tint everything, and the photos show it.
Can you fix a blurry photo?
No. Once a photo is out of focus the detail was never captured, and sharpening it afterwards only adds halos. Blur is the one fault that always means a re-shoot.
The fix costs nothing: brace your arm against a wall or door frame, tap the room on screen so the phone focuses, and take the shot twice. We check every photo for sharpness before work begins, and when one is too soft we will ask you to re-shoot it rather than deliver soft work.
What resolution or file do you need?
The original photo your phone saved. Any modern phone captures more than enough detail; nobody needs a professional camera for this.
What hurts is compression on the way to us. A photo forwarded through WhatsApp arrives at a fraction of its original size, so upload originals or share them by email or file link. For reference, Property24 and HelloHouse recommend listing images of 1024 by 768 pixels or larger; we like about 1,200 pixels or more on the long side, which every phone of the last decade produces comfortably.
How do open-plan rooms work?
One wide photo showing the zones together gets furnished, and the other angles come back enhanced. Stand where the living, dining and kitchen zones read as one space, usually from the corner that faces down the length of the room.
What if the room has furniture or people in it?
Furniture is workable; people are not. An occupied room can be decluttered and refurnished, but the furniture is exactly what hides the floor, so clear what you can before shooting and the result improves.
Photos that show a person are excluded from staging entirely to protect privacy, and a framed photograph of a person on a wall or shelf counts. Photograph rooms empty of people, and put family photos away or out of frame where you can.
Photo questions, answered
- Is my phone camera good enough for virtual staging?
- Yes. Any phone from the last few years captures more than enough detail. What makes the difference is light, a level frame, a visible floor and sharp focus, not the camera.
- Should listing photos be portrait or landscape?
- Landscape. South African portals display wide photos best, and a wide frame shows more floor, which gives our team more to work with.
- How many photos of each room should I take?
- One good wide shot per room is the priority; two or three extra angles help us choose the strongest view. We furnish the best single view of each room so the furniture never mismatches across photos of the same room.
- Can I send photos over WhatsApp?
- Rather not. WhatsApp compresses photos heavily and the loss shows in the finished work. Upload the originals when you submit the listing, or share them by email or a file link.
- Why was one of my photos not furnished?
- Usually one of three reasons: the photo shows a person, the room is seen through a doorway or only in part, or the photo is too soft to work with. The checklist above prevents all three.
- Do you work on every photo I send?
- Every photo you send is enhanced. Furniture goes into the strongest wide view of each suitable room, so the listing reads consistently from photo to photo.
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Shoot the checklist, send the originals, and see the difference on a real listing. Photos and description back within 48 hours.
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